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funny

clever and all, but will they be effective? Thoughts?

another great one https://www.tiktok.com/@scrubdaddy/video/7470588200038255903

I highly disagree this is “the cool” thing about this. A bunch of brands talking to each other kinda sucks.

I like that the killed the owl but if all that comes of that is brands making bad jokes at each other about it, then it feels like a waste

Maybe I'm just too cynical, but I find things like this tiresome. And I can't imagine the general public could really care about brands having a collaboration. People want products that are useful and make their lives better. I don't think things which are obviously done for people's own amusement accomplish anything positive.

I agree. I think this falls in the clever, but not effective territory. Like a lot of Burger King advertisements of the past 6 years or so.

When brands are mainly engaging with other brands on social, it can quickly become an echo chamber of marketers doing that one Spider-Man meme. That said, I do love that actual followers are chiming in… thinking of the woman who posted a TikTok cooking with a green sauce, and the caption just says that Duolingo had sent her one too many reminders.

I thought it was because he was an owl, and drakes music label logo is an owl Kendrick slayed his ass.

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