Help! 9 years of SEM experience, what would be an ideal role for me at Google? It’s been difficult for me to navigate the different roles and titles. Sometimes I think I am applying to the wrong roles which is why I am not hearing back lately.

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Search engine management.

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Search Engine Marketing

Most likely orgs where you could land, depends on your industry & market segment experience:
1) GCS: Google Customer Solutions - this is the SMB & Mid-Market Sales org, essentially the inside sales team.
2) LCS: Large Customer Sales - this is essentially the outside sales team that segments accounts & sales teams with an industry vertical focus (Auto, Fin Svcs, CPG, Telecom, etc).

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Keep in mind that although Paid Search is Google’s bread and butter, the growth comes from other ad formats & media buying options like YouTube, display ads, programmatic, trade desks, etc. So they like to hire for these new areas since the existing bench strength of employees with Paid Search experience is already very high. On the other hand, if you have very strong analytics experience and can create solid attribution models, the teams also need to hire for that skillset as well.

What is SEM

Search Engine Marketing

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What kind of roles and responsibilities did you have in SEM?

If you aren’t familiar with them, you’ll have to read the requirements and responsibilities on the JD carefully. No other way I’m afraid.

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