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Undisclosed … late April
Pro
Oddly enough we don’t start working on any holiday campaigns until mid-November which is too late to me. But it also isn’t a major priority for us so that plays a part in it.
I guess if you are not creating any new assets ?? And using owned channels, like social … I work with very large global brands. It would be impossible to start in November.
Mid to late summer we started seeing holiday stuff pop up. That is about par for the course though for us. Always feels weird, but need the time to work on them. Couldn’t imagine starting now, it’s a mad house even with us starting so early on them. Sure some places could get away with it, just depends on what you need done.
Holiday work always seems to begin sometime in late spring, or early summer at the latest. It does seem odd to be thinking about Christmas when everyone else is planning their July 4th cookout. But I figure if Santa and the elves are making toys all year long, who am I to complain?