Let's say I can't get a product or marketing job in tech, but I could get in via sales or customer success. Does working in those roles pigeonhole you, or is it easy to switch later? If you take a job as a customer success mgr for ads, or as a partnership mgr for learning solutions for industry X, are you going to get stuck in those products (ads, learning solutions), roles (CS, sales/partnerships), or target industry (X)?

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Yes and yes.

If you’re realistic about the timeline - say, 3 years, find the right mentors and niche, and set expectations with your managers early about your goals it is possible. It’s still extremely competitive because you’ll still be measured against all candidates for those roles when it comes time to apply, but I’ve seen it work out before.

If you aren’t super deliberate with your career in general, you’ll definitely get pigeonholed into sales / customer roles forever.

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G1: Would you still be pigeon-holed from marketing operations/product marketing roles if you’re doing responsibilities like gaining product knowledge/acting like the product expert, providing training and digital marketing support, and working with product teams? I could see how a purely sales-oriented role where you’re only interacting with sales could pigeon hole you but what if you also work with product and conduct marketing activities? PMM roles don’t always require you working with product (though some do), but I definitely see almost all requiring sales (team) experience, while MOps usually likes the operations/sales-type experience. I know OP was asking more about PM roles but just curious.

At least you’ll have internal company experience & knowledge, but you will still need to beat out other candidates interviewing for those future roles. For example, top candidates for PM jobs already have experience working across dev & eng teams to launch products at scale. A sales or partnerships or customer success role doesn’t directly work with the dev & eng aspects of building & launching products, but rather the sales & partners & support side.

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Thank you for the input! Product management outside of Amazon won't happen, but now I know to be more careful about picking a good role to enter with just in case switching doesn't work out.

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