How are you all targeting Gen Z and Millennial Moms without paying for influencers?? Podcasts seem incredibly difficult to break into. Trying to get creative with unique cause-related partnerships that influencers would promote for free, local mom groups/events, etc… but it’s hard with very limited budget.

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What’s your product/what industry? If you can partner with microinfluencers, try them. Since you mentioned cause related, can you partner with a nonprofit? Do a lot of organic social. Create content that’s interesting and relevant to those groups, tip videos, engagement (comment on their reels and tiktoks etc)

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Super niche. Surrogacy! And we’re specifically targeting women to recruit more surrogates. We have some nice nonprofit partnerships we’re leveraging, and definitely building up their own social. We’re looking for a needle in a haystack! Thanks so much for your comment.

Why are influencers and paid media not an option for you?

No budget. We’re testing some social ads but don’t have a ton of money to spend.

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