How are you supposed to find the time to deeply understand the market and customer needs so you can position the product effectively when everyone cares much more about the team meeting deadlines? It's like effectiveness doesn't matter anymore, all that matters is going by the book, even if the book makes no sense. In the end, the product doesn't do well, and you feel like a failure even though it's not your fault. Does anyone else feel this way? How do you deal with this?

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I’ve definitely felt that frustration when it seems like “checking the boxes” takes priority over real impact, and it’s easy to internalize the product’s performance as a personal failure even when so many factors are out of your control. What’s helped me is carving out dedicated time-however small-to connect directly with customers or dig into market insights, even if it means pushing back a bit on less critical meetings or tasks. Also, building strong relationships with sales and customer success teams can provide ongoing, real-world feedback that supplements formal research. And that's helped me save a lot of time that I would have otherwise spent researching on my own.

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