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I’ve been pretty active in HR for over a decade even though I’ll be graduating here in May 22. I’ve been blessed with many opportunities along the way. Is there a META or other FAANG employee in the HR space willing to refer me to a Recruiting position? I’m willing to even interview with you and give you my experience.I have an appbut it’s been sitting for a while. I also attended Facebook (Meta) undergrad recruiting webinar but it was more SWE driven. Facebook (Meta) Microsoft Apple Tesla
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Different enough for the media experience to be seen as not being relevant at all.
I wish you all the best in your goal. If you really want it, you will get there. Transferring inside your existing company could be the best bet, especially if they value you in your current role - just be prepared to be patient and try and build it into your end of year review/goals. Maybe your current company will help you make the shift over time.
Creative planning can seem like a bit of a black box to people outside / trying to get into the discipline. There are people like Mark Pollard ( google him ) doing wonders trying to help aspiring planners get into the industry.
Working in media won't harm your chances, however it might just be worth going straight for the job you want to do. Education in the field should help you get an entry level job, or shadowing a planner at your current job and letting your managers know your aspirations to move from a/c to planning can also be a route.
I don't think it's fundamentally that different and I've worked in both. You can always learn the technical stuff and the language. Being a strategist... understanding how to investigate deeply and with empathy, employing an iterative process, thinking strategically, articulating clear, actionable ideas... is what makes a good strategist and good strategist. And in my opinion a good strategist should be able to almost seamlessly work across disciplines and variables. It's one of my biggest pet peeves that employers sometimes put you in a box - if you've done retail/experience/comma/brand etc. that's all you can do. Twice I had a boss that saw strategy as the above and working for and with them were some of my most rewarding professional experiences.
Creative agency panning is focussed on the the right message. Media agency planning is focussed on the right moment/location to deliver the message. In a perfect world both strategists would work side by side, influencing each other.
I've thought of all this too but wonder, would a media strategist gig be more likely to lead to a comms planning role? Cause comms planning, albeit super specific, seems a lot like a higher level media planning in my mind
If you rely on recruiters to contact you on LinkedIn as your career strategy then yes, working in media probably won't be your route to a creative planning role. However, if you have a curious mind and are motivated, no prior job should exclude you from planning. By it's very nature, the job requires you to have a broad understanding of the world around you. Education is also never a negative IMHO and I have employed two graduates of Miami ad school who are exceptional.
Creative agency = plan for what the creative needs to say... Media agency = plans for where/how the consumer will see it
Thank you! So basically, if I'm interested in strategy at a creative agency in the long run, I shouldn't start in media.
Not to dismiss what the Group Director has said but working in media will probably hinder your chances because once your linkedin says media those are the only jobs people will reach out to you for. Also education in the field will not help you get an entry level job but a lot of networking will.
@Group Director please employ me :)
But thank you for all this thought. Since I'm already planning to transition out of Account, I want to make sure my next jump is smart
Working in media should not hinder your chances whatsoever; I'm living proof! I began my career in media (thanks to graduating in a recession) and took it with the mindset of learning what I could while full well knowing my goal was to transition to media planning. It can be done. When I was transitioning, my media background was a huge asset, particularly as planner's roles continue to include comms planning. My advice: use this and any position to learn about the industry, get smart and network. Networking is so damn important; my former media director boss gave me my first job in account planning. As you move along, keep your eyes on your goal. Oh and last thing: the best planners are those who have an interesting life outside of advertising. Be an interesting person and spin your media experience to the job you want. You'll be just fine.