How good are you with posting about your milestones and collaborations in your career on LinkedIn/Facebook? I saw a post from a brand manager post a detailed paragraph with relevant pictures for a campaign launch and the text was so glorified it felt like they were talking about finding the next cure for cancer. But that post did so well and I could see how his network was opening up just in the comments. I want to start doing this, but without annoying pride. How do you do that?

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Posting as :
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Just talk about how happy you are with your accomplishments, but don't glorify yourself as a person. Instead, try to involve other people in your celebration as well.

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If you figure it out, please let me know. I know personal branding can help a lot in unlocking opportunities, but I struggle with how boastful and inauthentic it always seems to me. I guess the best way to go about it is by assessing what you're considering posting through the lens of value: will people benefit from reading what I'm posting, in spite of the inherent braggadocious nature? If so, you're in the clear. If not, try to reframe it so it's informational enough to not read like a total brag post.

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I view posts like that on linked in as attention-starved, and people active on LinkedIn the same. If I look up an applicant on linked in and see they have post activity—especially original content—I take that as a red flag. It doesn’t always, but a lot of times it coincides with job hoppers as well.

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I just don't take that stuff too seriously and I spend very little time on LinkedIn. I think it's like a lot of things, the real professionals are just doing it, they're not showing off on places like LinkedIn. Some of those bragging posts can get a lot of likes, but I question how valuable any of that engagement really is.

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