How many years of experience does it take to be an associate director? Do you think 3 years is enough time to promote someone in that role?

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Agree with SVP that 3 would need to be an absolute rockstar and potentially paired with some attrition creating opportunity. But I think 5 - 6 is average.

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Too little. 1-2 yrs assistant planner, 1-3 planner/sr planner, 1-2 supervisor. I’d say 4-7 years experience minimum

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I would say 6+ depending on experience.

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For a rockstar I could see that, but more realistically I’d think 5ish for your average - 1 as an associate/assistant, 1-1.5 as a planner/senior associate, 2-3 as a sup/manager. (speaking for strategy & investment)

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I got there in 4 years. But I feel like I was little lucky with the people I had in my corner advocating for me. Media was also my second career path so I was a 26yo associate to start.

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Too early and too young

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Depends on the company. Some companies it’s 3, some it’s 7. Depends on the title structure, responsibility, LOB…

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Classic path I’ve seen is
1 year assistant
1 year planner
1 year senior planner
2 years supervisor/manager

Then AD… but again some companies will have different titles much earlier

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It completely depends on how good they are. I was an AD at year four. I’ve absolutely crushed it my last year, so now at year five my boss wants to make me a director. If someone is talented, don’t look at years on paper.

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It took me 4.5 years from starting at entry level on the agency-side to get to AD level. I had programmatic and social experience under my belt which helped me stand out a little more.

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Yep thanks all! Thing about this person is that she has only 3 years of programmatic experience doesn’t have years of managing and leading

She’s been a manager for a year-ish and got promoted because they didn’t want to lose her

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