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Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
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One of the problems with the Agency model is that it is based on timesheets not on outcome. That means clients pay for time regardless of the quality of the work done in that amount of time. And they tie dollars directly to the amount of time an agency burns. The less time, the less they pay. So ask yourself, if you were a client hanging onto your job by a thread, answering to people up the food chain who only care about budgets and KPIs, would you give your agency more time or less?
This is not the client‘s fault. It’s the fault of the agency that has taken a simplistic approach to billing. A smarter, more forward-thinking agency — and they are rare — ties their income to the outcome of the work. This requires deep specialization in the clients business, and partnering with them on a level that many agencies are uncomfortable with — and many clients for that matter.
But when it works, the timesheet becomes irrelevant. And the most important thing becomes the power of good work to meet client goals.
So don’t blame the client. Blame your timesheet.
👆Preach
Well, all of them in a way. Media buys dictate timelines, but does the client need to be in market in 3 weeks or would waiting 3 more weeks really make a difference? Is the opportunity at event A in 3 weeks really that much better than event B in 6 weeks?
Sometimes it’s our own teams that eat the time allowed before it even gets to creative, writing (shitty) briefs, not getting to it for 3 days, etc., etc.
i agree completely
Sometimes I think, clients know their agency team can only bill so much in a short time. If extra days were given there would be more possibility of hours piling up.
Instead of piling people up to get it done on a short timeline?
ACD 1 already said, but most of the time, it’s arbitrary unless it’s for an unmovable event.
99.9% of the time, it’s every time.