How often are y'all sending proposals/pitching for more projects than you can take on? Do you play it conservative so it's rare you'll win more work than capacity allows, but with a higher chance of low utilization if opps fall through? Or more aggressive where you stack up opps for the same time frame, with a higher risk of having to turn down work if too many are awarded? And if that, any ways you manage client comms to limit hurting relationships?

likesmarthelpful
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The agency I work at (pretty successful, independent agency) is really selective about pitches.

They won’t participate in an RFP or project unless they’re sure they have a good shot at winning and working with a collaborative, ambitious client.

As a result, we win just about as many pitches (if not more) as my former WPP agency did, but our burnout / turnover is MUCH lower.

likehelpful

I know how much work I can handle, I like to stay conservative and don’t like over stressing myself.

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