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Chief
The agency I work at (pretty successful, independent agency) is really selective about pitches.
They won’t participate in an RFP or project unless they’re sure they have a good shot at winning and working with a collaborative, ambitious client.
As a result, we win just about as many pitches (if not more) as my former WPP agency did, but our burnout / turnover is MUCH lower.
I know how much work I can handle, I like to stay conservative and don’t like over stressing myself.