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I guess - I’m in B2B Medtech, which limits where a couple fall. But I will we do not move on projects without a positioning statement - if you don’t know who your target customer is, the need your solving, and what the point of difference is in solving that problem (and the reasons to believe), I don’t want to see you get out gate 1 of the development cycle, let alone anywhere near product launch or campaign development.
4 Ps are the fundamentals of a marketing strategy. It would usually be a lot more comprehensive and detailed but the 4 ps are included for sure
Do you ever use the four deez?
Deez whats???
It’s definitely not the ubiquitous framework of marketing departments that undergraduate programs assume it to be. That said, I think many marketers subconsciously are applying it to their world.
You will see marketers on occasion bookend a presentation/operating model with some version of it but they’re equally likely to apply another catchy model (4C’s is a popular one in ad agencies for instance, the brand pyramid is quite popular - it really depends what you’re unpacking.)