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Crossmedia, any opinions?
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Chief
“Freelance”
Chief
They def check. Those 3rd party companies don’t mess around.
Show that you’re still connected to culture.
Chief
It depends. What have you been doing?
Ya I spent hundreds of dollars in some ad competitions but I didn’t win anything.
Say you tried starting your own clothing brand
You’re better off looking to chatgpt for answers at this point
Mark Zuckerberg is actively moving to bring the advertising industry in-house at Meta by leveraging artificial intelligence to automate the entire ad process-from creative development to targeting and measurement. His vision is that businesses will simply state their objectives and connect their bank accounts, while Meta’s AI generates all ad creatives, targets audiences, analyzes results, and optimizes campaigns, effectively replacing the need for traditional creative agencies and external advertising partners.
This approach, which Zuckerberg calls “infinite creative,” aims to make Meta the one-stop platform for businesses’ advertising needs, fundamentally redefining the industry and posing a direct challenge to agencies and brands that have historically managed creative and strategy themselves. Meta is already seeing significant adoption of its AI ad tools, with over 30% of customers using them to develop creatives and early results showing notable increases in conversion rates
If the lower funnel digital garbage goes to AI, then we’ll just be back where we were circa 2006, just working on higher level assets and activations. Zuckerberg’s AI isn’t going to create award winning experiential or fully integrated campaigns… it’s just going to automate garbage Temu ads for Breeze shoes and CTA’s for beauty products.