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This will be how Google competes with xAI. Having access to real time content is huge for AI search and this has been a big gap for Google since they entered the race. And it's been a huge advantage for X and Meta. I wonder why Meta is giving this up to Google

That was my thought as well and how will meta make money off this. But I guess at the end of the day it will drive more traffic both ways? Will Meta make deals with google to try and get Instagram search to the top, will it be under the AI summary? So many questions but I’m super interested in following this.

I didn’t know that it wasn’t already!

Wow that is a big shift. I wonder what this will entail for post captions and how that SEO will function. Exciting to see where this goes!

SEO is getting flipped upside down for sure. I have a friend that is a florist and does zero paid ads and she got a lead sourced from a client that used ChatGPT to get florist suggestions. Apparently it pulled from her Instagram account and ranked her at the top of the ChatGPT recs without her doing anything.

I think this is great. I’m not sure we have even thought about it but we will.

I do too! Im really excited for it… not sure how to implement it and would like to know more details on how high up in search it makes you (and thus how much work and effort should I be putting into IG captions now) but this could be great for a lot of businesses.

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