I am currently an associate consultant and I am thinkging about which area of consulting to specialise in. I am mostly interested in operations and customer-driven transformation. What do you think about these two areas in terms of career prospects, demand, prestige and exit options (e.g. the opportunity to transition to strategy)?

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I don't really focus much on prestige...but I think theres' scope in digital transformation, operational excellence, process development etc. I think it can be pretty worthwhile but not sure how much demand is there. May increase as more businesses adapt their models and go hybrid and/or remote?

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