I did the math. A friend stayed with one agency from 2020 to 2025. Salary went from $60k to $72k through standard 3-4% annual bumps. Another friend jumped agencies three times in that same period. She went from $60k -> $85k -> $110k -> $145k.
Staying put in one company without promotion can be a financial mistake, has anyone experienced growth from staying in one company while others hopped?

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I stayed at an agency for 17 years. Loved the people. Loved their vision. Appreciated my superiors. The work was (almost) always rewarding. Felt like I was growing. Started as a mid-level CW (early aughts) and worked my way up to CD. There was no promise of 3-5% YOY, just performance-based raises. Went from 55k-175k. Some years, no pay raise. Some years, bigger jumps (averaged out to 7k per year if my math is correct, although I’m in advertising, so probably should check that). My point is, if you like the agency, you feel like you’re progressing, and the work is mostly rewarding, jumping for money isn’t always the right move.

likehelpful

Wow. Thank you for sharing this, so clear and helpful.
17 years with one company is so cool and encouraging for early career folks. I don’t think such longevity is available today.

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As a general concept, moving on to new organizations will bring a boost in compensation. There's even an economic term for that, wage inversion. Sometimes people call it a loyalty tax. So that's known, but there are still reasons people may have to stay with an organization, including culture, clients, agency reputation, and so on. And it's not a foregone conclusion that raises will only be in the low single digits.

smart

Didn't know there was an actual term for this, but this is such a good explanation!

I’ve been with the same company for nearly four years and have come up about 50k in that time

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That’s really impressive financial growth within four years you must be a unicorn. Lol.

I was at Accenture Song for 10 yrs and three promotions. I kept transferring to which group had the hot skills. Those numbers from job hopping were close to my promotion changes, jumping jobs were still better than my promotion bumps in salary.

helpful

Wow. Transferring to the teams with most potential is such a smart strategy and can also be financially rewarding.

That math is hard to argue with — $72K vs $145K for the same five years is a $73K annual gap, compounding from here. I stayed put for three years thinking loyalty would pay off and got a 12% total raise. Left and got 28% in one move. That said, I do know people who rode an internal promotion track well — usually at larger holding companies with real band structures. Did your friend who stayed at least move into a senior title, or just the salary bumps?

If you aren’t making 27-30% more money than you were in 2020 you’ve taken a pay cut.

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