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I have been seeing this and find it so interesting. It does seem more common these days. I don't necessarily think it is a good marketing strategy, though.

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Yes, I'd agree it seems more common recently. I still think it's funny that many act like it's a new trend.

That's been happening for a while, going back to spats on Twitter. It does seem to be more of a thing now. I'm not sure the public really cares, it seems like something that only people on the inside find fascinating.

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I don't know. I've seen a lot of articles on regular news sites. I think if the public didn't care these things wouldn't get wider coverage the way they have.

I’ve definitely been seeing this more and more

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