I feel like we talk a lot about ethics in business from a liberal standpoint - but what if that Colorado baker just really didn't want to make a cake for a gay wedding because they don't believe in equal marriage?

Like who gets to decide what’s moral and what’s ethical?

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That's a question at the heart of the Masterpiece CakeShop case that went to the Supreme Court a couple of years ago, and set off a debate across the country among civil rights groups, religious groups and politicians...and even members of the court. I think it's up to each person to decide for themselves what's ethical, what's moral...but to have any credibility at all, each person's view has to be considered against the backdrop of the society they live in -- if your personal view on morality is something that's at odds with the law, or at odds with at least the vast majority of your peers, you're going to be viewed as unethical/immoral by others...even if you think you're being ethical.

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Exactly. Ethics do not equal legality.

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Lots of great discussion this afternoon...there are few objectively "right" answers in this area, and I'm impressed that everyone on the forum engages in vigorous but respectful debate.

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Whew. It's been a busy morning, I've had a lot of fun responding to some fascinating questions around business and ethics for the last couple hours.

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I’ve long disliked the term ethics. Definitions of ethics all refer to morals. Morals are very personal and vary a lot from person to person, culture to culture. Law is how we as a society express our preferences and impose rules and restrictions on ourselves. So the question should never be about whether companies can be ethical. What does that mean? One person thinks eating meat is unethical, another thinks it’s perfectly ethical. Companies should focus on complying with the law.

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