I just stumbled upon video content on Spotify which surprised me. Not like music video gifs, but a full video on what I thought was a podcast. I then got video ads which I’ve also never seen, but could be a big opportunity for incremental revenue.

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Ive seen this recently too and I think its a pretty natural fit. Good expansion of their ad program!

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The ad

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Spotify is doing some really cool things in the ad space!

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