I received a quarterly feedback from my manager that the team is happy with me, very receptive to feedback, easy to work with and never misses a deadline. But my work needs a bit more direction and I need to immerse myself into the brand. I'm a freelance designer for this huge client.

They can't see my full potential.
How can I get better and also how can I refine my designs for this brand? I'm a bit nervous when it comes to this client and get anxious. But ready to improve and work hard.

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You are currently posting as works at

I mean it is hard for us to give you specifics - not knowing the client or work - when specifics are what you need. I’d ask for those specifics, not in a confrontational way, but with the caveat that you are looking to get better.

Otherwise, I’d study the brand book, and potentially even use one on one time with your manager to go through past work and discuss what made it successful. If you position these requests through the lens of wanting to improve and optimize, they should be more than receptive and accommodating to your efforts.

likehelpful

Thank you for this meaningful comment!

If you’re freelancing in-house brand-side, it sounds like they’re looking for you to abdicate the freelancer mindset and undergo the same cultish lobotomy as if you were a fulltime employee.

Example:

Open on your manager holding up the latest, SUPER-AMAZING IKEA catalogue:

MANAGER: Tell me about these umlauts.

YOU: Those umlauts aren’t JUST “umlauts.” They’re points marking a level of improvement that every IKEA employee should be striving for!

funny

Hahaha. The same takeaway applies though.

Learn to fluently pronounce words with umlauts, refine your recipes for side dishes that go with meatballs, and ask these questions directly to your manager.

Also wouldn’t hurt to be handy with an Allen wrench.

smart

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