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BTC at $9000+... wow!
Guesses for year end?
Can anyone please tell me the below queries ?
for the job role of
ICICI information technology analyst
(I am hired as a fresher)
1. CTC and in hand salary to expect?
2. In the image you can find the job description and on basis of that can you please explain the technologies I would be working on?
3. Is Job location change easy at ICICI ?
ICICI Bank
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Sunday Wordle 449 5/6
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My first thought, in asking how to rethink scale, is that you've been grossly misled and misinformed about what Marketing is. Unfortunately, this is a common experience in Agencies and in particular, we find that most people can't transition well from Agencies to companies, let alone startups.
Agencies exist to serve their customers expectations and to retain those customers. As a result, what you do is always driven a bit by what the client AND provider want. Yes, both.
I worked at Yahoo a long time ago and we wielded agencies by recognizing that Agencies want their clients happy and to do that, they'll work with/for us to keep us happy so their client is happy.
That's not Marketing. Not entirely. That's more customer service with some planning, design, creative thinking, and delivery thrown in.
Those skills are largely worthless in a startup.
Your job, in Marketing is to know, tell, and do.
Marketing is the work of the market. Your customer is not a client and the company for which you are working isn't *really* even your employer (though technically they are), because they work for you.
At least, in successful startups that's how it works.
EVERYTHING a startup does is a reaction to the market. Fundraising, product plan, messaging, the investments they make in decisions... All of that, MUST because of the market and what marketing knows and tells them, or they're f'd
Your job is competitive analysis, SWOT, knowing investors, partners, stakeholders, government policy, journalists, influencers, and customers. Your job is messaging, branding, design, and promotion. Your job is getting things sold, funded, and in demand. Your job is DOING it: change the site, run the ads, send the email, set up the CRM. Your job is telling the company what to do, when, and why.
Sound impossible? It nearly is. Marketing is the MOST IMPORTANT work a startup or company does.
Research about startups has shown time and again that if the startup fails, it's because marketing failed.
Don't misunderstand me, do you DO it all? No, of course not. The founders raise the money but your job absolutely is making sure you have a startup that is fundable, because that's determined by the market. Do you do the development and delivery of product? No, of course not, but what, when, and how such things are delivered is largely based on the market - which is whose job?
Marketing is a HUGE job. You're here asking how to change your mindset, when the job is that mindset: figure it out - What does the startup need to do to be successful??
You were hired as #2 to figure out the digital marketing strategy?? Specifically? s*** send this to the #1 right now and tell them you both are screwed. Do YOU know digital marketing alone is the right answer?? I presume you do, you took the job, right? Why would you take the job if you weren't sure that would be the right, only, thing to do??
If you think people will tell you, should tell you, or that you're just there to do what others want or tell you to do, you are not ready or cut out for marketing. Your job #1 is figure out what is needed for the venture to be successful, do it and/or tell the others what they need to do. They may not agree with you, but "Marketing" is literally the job of knowing the Market so that you can inform the rest of the team as to what *it* is demanding of you all.
And what might that be? Here is a very incomplete list of possibilities:
* Growth
* Funding
* Release something to get a competitive advantage
* Seek an acquisition
* Sell more stuff
* Reduce prices
* Raise prices
* Change the model
* Fix our customer support
* Ignore those bugs, fix those others instead
* PR
* Change the logo to blue
* Add FAQs
* Use a chat bot
* Tweet more
* Use Facebook less
* Spend money on Google
* Get a better CRM
* Produce better ads
* Write more content
* Start a podcast
* Don't go to that conference anymore
That's your job.
Seriously my friend, send them this thread, even if anonymously. They're wasting their time trying, and it's helpful to get them to see that it's not going to work (save them the time, money, and effort).
I’m very curious how you made the jump. What dept were you in? I don’t see myself staying agency side forever and would ideally like to leave the ad industry to become a key marketing hire for an early stage startup.
Mentor
I couldn't stand working corporate. The policies and decisions required by leadership, people who had no idea how the internet worked and who had no risk tolerance to try different things.
Working that way is managed, it's a matter of mitigating risk so everyone keeps their job rather than taking risks in order to find solutions, improve, and create new jobs.
Startups don't operate in any way similar to companies or agencies. I made the switch when it became obvious/clear that I was better suited to the kind of work startups require: self-directed, do anything/everything, drive improving results.
So without knowing what your Marketing tech stack or what you have the budget for purchasing tools is. I am going to recommend you try and get a marketing automation tool.
If you are at a startup I am also going to assume that it is just you or a few other people on the marketing team.
A marketing automation tool is really going to be you best friend here. Something where you can set up workflows for automated e-mails, first touch nurturing, ABM campaigns, social scheduling , etc. I recommend HubSpot if you can afford it.
When you are setting up you automation you need to think about the infrastructure around it and if you set it up right it should last you a while as you grow in the early stages.
Take note, staying on top of you automation to stay current with branding, messaging, and your organization’s strategy is key. If you let you automation just sit without updating you will have bigger problems later. My suggestion is to do quarterly or semi-annual reviews of your marketing automation to be sure everything is up to date and will scale with future initiatives or growth.
And finally resources, linkedIn learning if you have it or will to pay for it, but also HubSpot academy and YouTube are free. HubSpot Academy has a more structure learning format then the black hole that is YouTube.
Hope that helps.
Put "digital marketing" to the side—that's super tactical. Start by talking to as many customers and prospective customers as possible. Get in their brain. Learn what they care about. Learn to speak their language. Get a REALLY solid sense of your customer persona—what are their challenges, pain points, what gets them excited or curious? That's where I would start in building a marketing strategy. All the other stuff around scale, business processes, hiring practices, standard operating procedures... better to ask a business community than a marketing community. Maybe start with "The Lean Startup" by Eric Reis?
Any advice or lessons you've learned along the way would also be much appreciated.
Read ‘voltage effect’ from John List.. it will open your thoughts on how to scale ..
Community Builder
Sorry no books. But, do what you normally do. Then figure out how to reach X number of people appropriate to your company's goals.
How many YOE do you have? My answer would depend on what you already know.
I've got a couple years of management working within already established processes, but this is the first round of having to develop everything from scratch.
What’s the start ups goals, resources, burn rate, runway?