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A little bit of motivation for us all.
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What does this even mean?!
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I know I’m in the minority but save for a few campaigns I’ve found a majority of their creative to be way too forced, bordering on eye-roll-inducing trash. 🤷
Chief
Extremist is a poor choice of word but the founder isn’t wrong. Don’t think he insulted or wanted to insult anyone. He’s making decisions based on business and data - as most companies do that are thriving, which is the point.
It’s sad you don’t like the new recipe but seems like most customers are fine with it and majority rules in business.
I’m sure you will find another tea that you enjoy. When companies discontinue your favorite products is always a bummer but it’s not an insult or a personal attack.
You have the right to speak up. Maybe one day they will bring back the OG recipe for limited time.
Perhaps. That’s also a business decision and not a personal attack.
Rising Star
Let’s zoom out and ask: who cares
That arrogant response and the new crap taste means I’m done with the brand. Curious what this does to their sales.
As a totally impartial observer, the response seemed straightforward and definitive but not mean. I think it might feel more mean than it actually was because it was directed at you personally or wtv.
Canned water created by an Ego’ist. Backed by investors that I wont name..but yeah the owner sounds full of himself.
Wait who are the investors?
He’s not wrong about social media, tho
He’s not wrong in the sense that the social media platforms, by design in many cases, amplify negative opinions and fail to capture positive ones, if for no other reason than it’s cathartic to complain about even a minor inconvenience, while it would take a truly exceptional experience to merit the time it would take to give a brand praise.
Also, there are huge swathes of customers who aren’t on social media at all, aren’t there with the intention to interact with brands, or at the very least don’t have the time or energy to cape for every brand they use in their lives.
Sales are going to tell the story as to whether the ingredient change is a good move or not, and the discussion online is only relevant insofar as how it affects those sales, and it generally seems like they don’t, unless it’s connected to a bigger cultural hot topic like what happened with Bud Light.
Yeah, I get it, it’s what we do for a living and it’s nice to think it’s anything more than just noise, but it really isn’t, most of the time, and tbh we’d be doing much better as an industry and a society if we stopped giving so much weight to the loudest randos among us and started making bold moves that feel right for our companies no matter what the internet cranks say.
I just want to see an RFP where the client doesn’t say they want to be “the Liquid Death of [INSERT CATEGORY].”
Ya, I don’t think we’re arguing actually. I would love a brief for a brand who actually wants that, but I’m at like half a dozen in a row who don’t actually, as you said, follow through.
Chief
Filtered tap water from the sink does wonders
Yeah I don’t buy bottled water unless I’m traveling. This was their tea.
Just buy a different over priced beverage. What's the point of this rant?
It’s not a rant, an observation on what not to say as a brand leader.
Everyone loves to point at their edgelord cringe marketing…which they can afford because they're literally selling free water.
Lol Mike is such a tool. On brand for him.
FWIW I’m with you with the exception that I never was a customer and I always assumed the guy, being an ad creative, has that pompous, at times elitist worldview looking that a lot of us have.
Like I even get what he’s getting at. But I’d make that argument about the Daily Wire going after Bud Light, not people saying “ew, why did you put stevia in this?” Extremists on social media wasn’t why people lost their shit over New Coke in the 80s.
What’s the issue with Stevia? Is it just the way it tastes?
Feels like your approach is more along the lines of a moral objection as opposed to a simple dislike of the taste
The customer may not always be right, but the customer is always right.
Just buy tea leaves, buy a metal tea trapper with the mesh or metal, and then boil water on the stove,