I went through a pretty rigorous interview process for a marketing project manager but ultimately wasn't given job. Though most of the feedback was positive, the other candidate had more direct experience with the job responsibilities (digital assets, social media, etc.) My job/company dabbles in digital but it's primarily traditional media. How do I again the experience if I'm limited by the type of work we do?

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Certain types of training include project / Portfolio work, which in some cases is delivered to clients, some of which are non-profits - the BIC (Branding & Integrated Communication) Masters Program at CUNY does that.

Semi-related, you can try to volunteer to do some PM'ing in the digital world for your fav non-profit.

Ultimately, you are a victim of an age-old biz conundrum - you need experience to get experience.

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