I work as a BA on salesforce, mainly around sales/projects. I’ve also worked on dynamics 365. What is best way to work my way into marketing side w CRM, with no prior work experience ?

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Start with trailhead- understand the capabilities, use cases support and compare them with how things work in dynamics 365.

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Very true, I do think you need to look at CRM marketing roles to see where the gaps are at the moment, but I think it's also about learning different Salesforce functions

Study for marketing cloud specialist or data cloud

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