I worked for an agency in the first two years of my 7-year copywriting career and realised when I was on this website yesterday that I haven't written banner copy in forever. This might seem like a silly question, but what is the lingo used in your workplace for the creatives I circled in my screenshot? (excuse the imperfect circle, there's a reason I can't be on the art team). From my memory, it was called a 'hero banner'(top) and a 'space ad'(right). Has anything changed?

Post Photo
like
Posting as :
works at
You are currently posting as works at

Always just referred to these as their sizes, which are 728x90 and 300x600.

like

Here you go:

"A vertical banner ad that appears on the side of a website page is called a skyscraper ad."

"A horizontal banner ad on a website page is called a leaderboard banner."

like

Oh wow! I've never used these terms so clearly things have changed ever since my agency days. Thanks C3, this is super helpful :)

like

Never heard of space ad, but we call it Hero Banner and GDA banner

Related Posts

Found a bed bug in a Radisson Red in Campinas Brazil, how many points?

like

Just checked in to a room at the Ritz. I found room service dinner, opened toiletries in the bathroom, and the bedding stripped. This seems like a major security issue.

Post Photo
likefunny
like
like
like

Hello, I was wondering about which companies usually hire for entry level ServiceNow role?

I’m currently doing large scale Oracle ERP implementation and I am having difficulty finding companies that hire entry level roles. I switch fields recently so I only have around 9 months of experience and I find that most ServiceNow position requires 2+year in ServiceNow :/

Background - I recently got the Certified System Administrator for SNow, PMP and CSM

Any insight appreciated, thanks!

like

CRISIL Global Research & Analytics CRISIL Global Research & Analytics CRISIL How is Crisil for Java developer with 7 years experience?

like

In the last week of december, do we have something like a global shutdown like deloitte usi? or do we have to exhaust our leaves during that time?

like

Anyone tried meditating and found it helpful to deal with work stress (or just stress in general)?

like

How are you guys managing with the Sapience tool?

Would like to start a bowl that is more focused on (Western) Europe. Are there a lot of fish here from the European region?

like

Is it just me or the average billable work in infrastructure transactions has blown off steam in the last couple of weeks?

Where do professionals 30+ meet people these days besides dating apps?!

like

What is a good salary for a physicist with PhD and 5 years of post PhD work experience in Europe? Semiconductor industry, R&D roles, KLA, Applied materials.... Etc.

like

Hello all, I’m on my F1 visa right now. I have two more chances of getting H1 through lottery. After third,Does PwC supports sending me to my LOS in diff country and file me H1 or L1 visa from there?

like

Hi guys.

Any one waiting for UK visa stamping for ICT ? Just want to know how long it takes to get it stamped with the current war situations.

Thanks for any inputs.

like

Anyone know of any great agencies that work in the purpose/social impact space? I am interested in looking into this area.

likehelpful

How is Accenture Research vs EY vs PwC vs KPMG

like

Does Bank of America provide cab facility to NOIDA?

like

Making the switch from plaintiff to defense L&E in January. Would love any and all tips from people who’ve made the jump (including partners who may have supervised these types of attorneys!)

like

Additional Posts in Copywriters

I don't know if this is a recent change but I’m seeing postings for junior copywriter/community manager roles. Have these roles always been attached or posted at a junior level? Is this merged role worth considering as someone young in the industry with more traditional intern and freelance copy experience.

like

If that’s your Art Director, then why is he in my google doc?

likefunny

How do you keep coming up with new headlines for the same product?

like

Sick of writing emails client-side all day and can’t seem to get into an agency. What’s another career path for a copywriter? Getting too old to try and become a teacher or anything.

like

Been thinking about going freelance. What are your best tips for making the jump and finding work? Should I just connect with a recruiter and gobble up contract gigs? Not sure how it all works.

like

Any recommendations for a course / resources on children's book writing / illustration?

like

Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

Post Photo
like

I think it’s so crazy that once you sign-full time as a CW, you can’t freelance as well. Feels like there’s so many opportunities out there for freelance roles but the full-time gig steals us from them ☹️

like

Trying to break into advertising, specifically copywriting.

Are there any programs, schools, or courses that I can complete online while also working full time? Thanks!

like

Would any of you goofballs want to join an informal drinking group for copywriters who write non-advertising stuff like fiction, non-fiction, comedy, plays, poetry or whatever?

like

Spec Ad: Olympia Beer
Slogan: Powered by Mystic Clearwater
Headline: It’s the Water. What is the Water?

Post Photo
like

Do creative directors have the power to ignore their copywriters and go with their own ideas?

like

Tips for how to start off on a good foot at a new job? Also on how to balance that with taking ownership of the work/asserting yourself, especially when the people there are used to you freelancing (which was less assertive, and similar work but a lower title)… thanks!

like

Hi. I’m looking for a CA, OR, or WA-based writer who’d write blog posts for a product / lifestyle site about weed and west coast weed culture. Needs to be otherwise professional & willing to use name

like

How old were you when you started as a junior copywriter?

Anyone doing NaNoWriMo this year?

I was hired to work on one account as the only writer. Told they’re handing me another account (or they may hire another writer). I need and want more responsibility and $$. How to negotiate??

Would you apply to this COPYWRITER job even if you don’t have any of these skills? Ps they have lots of other requirements too

Post Photo
likefunny

So, you’ve reached the stage of your career where you care more about cashing a fat paycheck than making “creative ads”. You’d rather have the resources and free time to fulfill your creative itch outside of work than try to sell the next big idea to an 28 year old marketing manager with an annual budget of 150k. How do you make the absolute most money as a copywriter while still working a 9-5? Asking for... a... friend?

likefunny

Does anyone else die inside when they're called a 'wordsmith'?

Post Photo
likefunny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal