If your agency wins a proportionally significant new account, what is a reasonable amount of time client should allow for staffing up and onboarding?
Follow up q… how strict is your agency about starting work before contracts are signed?

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It depends on a lot of factors: whether it's freelance vs employee roles, the size/breadth of project work, and the efficiency of the recruiting team supporting you.
Generally most places I've worked ask for 90 days to get fully staffed up for a large piece of business but I've seen timelines that are significantly more compressed (to the detriment of everyone)

Whether the work starts before the SOW is signed....depends on the client. OOS work on an AOR client? yeah we can start before the paperwork is finalized. New client without trust built up or any history? I'd be pushing back on that one...

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