I'm a social media manager at 78k looking for a move to associate director of social strategy - what kind of salary should I aim for in a Chicago agency?

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How many years of experience?

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Six years

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Digitas isn’t a glowing name on your resume. Remember that when you’re negotiating. explain that you’ve learned enough to move up and acknowledge the agency isn’t the best place to form skills and grow with the current planning department.

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CD1 that’s terrible advice.

I didn’t realize people thought so little of Digitas, but all the same I wouldn’t put down my employer. It’s a bad look. Focus on the work you’ve done. Even if it isn’t a client with a lot of shine, as long as the work you did was solid, insightful, and / or interesting you should be fine.

Let your work define your ability and talent not the rep of your agency.

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Thanks for the input all! Do you have a ballpark figure about what I should be asking for? It's a 100 person strong agency in Chicago.

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