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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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Hi, I’ve been looking for a marketing mentor to gain more clarity and direction in my career and I think I could benefit from your platform! Open to chatting?
That sounds cool. I’m in marketing for 15 years.
And it is still pretty new to some organization.
Many company have their sales rep doing some marketing job, designers, or even started marketing by urging to have a social media page.
I would say:
What are the actual roles and responsibilities of a marketing team?
What they offer and are responsible for
How marketing differs and integrate with Corps Communications?
What are the tools I will really need in each project phase?
Personally I would also teach on how to deal with older teams that usually get in conflict with new bees
I think this is great. Is it pro-bono advice?
If I'm honest, I think one of the biggest things that needs to be understood by anyone working in the advertising, especially at an agency, is how we make money. And that we refers to both our clients and our employers.
I also think it's important to understand the concept of ownership. And how, just because you are performing well and kicking ass, that does not entitle to you to a raise. At least based on how many decisions are made at scale, whether that be in a independently owned shop or a holding company.
Also developing mentor relationships within organizations is such a critical developmental achievement. And ongoing at that. And it doesn't have to be a big time commitment either. It's just a matter of having the courage to ask the right questions at the right time.
I've been very lucky to have some great mentors in my career across numerous agencies. Some lasted only 6 weeks. Others are still ongoing and folks I reach out to almost 10 years later for advice.
I think it's exciting what you're doing and I wish you the best of luck