Comms and Connections Strategy

I’m looking to study the process from client brief to creative brief within agencies for my Master’s dissertation. Are there any strategists/planners in this bowl that could answer some Qs?

Reaction Icon Like
Arrow Icon
works at

I’m bored. Dm me

Reaction Icon Like
like
Arrow Icon

I may be misunderstanding your ask, but comms planning is less about that specific part of the process and more about bringing ideas to life in context. If you’re looking specifically for how a client brief becomes a creative brief, you may want to ask the brand strategy bowl (word of warning though: there’s no one path between those two things and they’re generally very nonlinear)

Reaction Icon Like
Arrow Icon

Client briefs are often looking at what’s symptomatic rather than causal. The creative brief should have figured out the issues with greater clarity and focus. Leo Burnett likes to ask what is the big juicy human problem we are solving? There is a lot of literature on ‘jobs to be done’ which might be interesting to read up on for your paper. clay christensen talks about it.

Reaction Icon Like
Arrow Icon

Related Posts

Fastest you’ve ever seen someone leave Bain?

like
Reaction Icon Like
Arrow Icon

Coworker asks me personal questions non stop. Should I escalate? I work with this older guy who likes talking about personal matters, his ex wife cheating on him, issues with his kids, his current

like
Reaction Icon Like
Arrow Icon

Anyone doing the Elevate35 virtual membership? Do you recommend it? Sorry if this has been discussed, I did a search and nothing came up.

like
Reaction Icon Like
Arrow Icon

Long-term Big Law attorneys who haven't succumbed to burnout: how do you cope with working virtually everyday? I already eat healthy and exercise. I just want to know what I can do to ensure that I am able to maintain my velocity. My days have blurred together at this point from working everyday. My billables are great (+/- 200 hours/month). I'm getting good reviews. I just don't want to end up burning out in a year or two. Thank you!

like
Reaction Icon Like
Arrow Icon

How much bonus (%) do you guys think a tax senior will get this year?

like
Reaction Icon Like
Arrow Icon

I want to keep this positive: name one accomplishment you've had over the past year that you never thought you'd do.

like
Reaction Icon Like
Arrow Icon

Anyone else feel like the labels liberal, conservative, etc. have been so used, abused, and twisted that it's impossible to have rational conversations at times?

like
Reaction Icon Like
Arrow Icon

Has anyone transitioned into a product marketing or project management role? If so, how were you able to it?

like
Reaction Icon Like
Arrow Icon

I really want to marry rich. Someone please tell me where all the wealthy men live so I can relocate. Because there are definitely none where I am. 🥺🤦🏽‍♀️

likefunny
Reaction Icon Like
Arrow Icon

Do we have a pretty format for Word docs? If so where can I find it

like
Reaction Icon Like
Arrow Icon

Holy crap depression is kicking my ass

like
Reaction Icon Like
Arrow Icon

How bout these mid September promo notifications

Reaction Icon Like
Arrow Icon

TFW you sprain your ankle while training for a race that's 9 days away. Beyond frustrated

like
Reaction Icon Like
Arrow Icon

Sr. Art Director asks: What's your negotiation strategy when you go from freelance to full time? What percentage should you knock off?

like
Reaction Icon Like
Arrow Icon

Anomaly: any insight about groups? What are the good ones to be in? Any to avoid?

like
Reaction Icon Like
Arrow Icon

I cheated (emotionally) on my SO and we are going through a break up. It’s really rough. I truly love him and I know I should leave him alone and move on. We had a tumultuous relationship at the end but I can’t stop feeling so bad and guilty. Ugghhh.

like
Reaction Icon Like
Arrow Icon

🧐

Post Photo
likefunny
Reaction Icon Like
Arrow Icon

Thoughts on Partners never being at clients. They just show their faces when they want to sell something. In other firms (specially the reputable ones MCK, BCG, Big4) partners are delivering.

Reaction Icon Like
Arrow Icon

Transferring to FAAS from audit and still studying for CPA. Any tips in this transition in general and as it relates to the exam? Is there more ability to study in FAAS compared to audit?

Reaction Icon Like
Arrow Icon

Download the Fishbowl app

That was just a preview…
Sign Up to see all discussions
  • Discover what’s it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Sign in here

Share

Embed this post

Copy and paste embed code on your site

Preview