I'm trying to break out of the advertising industry and into my passion - which is news journalism. I've had a lot of success, but my experience doesn't necessarily translate. Any advice here? TIA

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I started in journalism, left for public relations because I was tired of making less then the burger flipper at my favorite "restaurant," and then came back to my first love because I missed the creativity, excitement and interaction with real people on the street. There is a lot of traffic between news journalism, advertising/marketing and public relations. They use many of the same skills -- gathering information, putting the information into a meaningful form, writing well, being able to speak to peons, patricians, politicians and popes with equal ease. Depending on your age, current income, educational background, etc., you may have an easy transition or difficult one. Your best bet would be if you are 25-35 and could survive on what an entry level reporter makes. Don't expect to be snapped up by the Washington Post or NBC News for your first news gig. Try your local newspaper -- weekly or daily -- if you are in print or the local TV station if you are in broadcast. They are most likely accustomed to being used as a training ground, and their pay rate reflects it. Good luck. Your past experience is more relevant and translatable than you think.

uplifting

Well, it's important to keep in mind that the job market isn't all that great at the moment, so pivoting without any relevant experience is inherently going to be quite tough. If you really want to make it happen, you'll probably have to look at entry level jobs and work your way back up.

First, what's your journalism background? School, work experience? Then we can offer suggestions.

I'd look for a creative producer position. It's the merger between news and sales in the marketing department.

Can you start by checking trade publications? AdWeek, etc., could be great given your expertise. If you are more interested in different beats, then you will need clips and samples of your work. The best (and most frustrating) advice I ever got was if I want to be working in a particular job, I need to be doing it already. I hate to say it, but it's true. If you want to be an entertainment reporter, you need to be writing entertainment already. If you want to be an on-air reporter, you need to be on-air already, even if it's your own channel. Journalism is hitting a rough patch after a series of layoffs, so bear that in mind too. Good luck! It takes guts and a lot of work to follow your passion, but best do what you love! YOLO.

Eh, you might have to ease your way in, because a switch from advertising to journalism is kind of abrupt. I would suggest getting a public relations role for a year. You will get contacts in the media industry and it will be easier to transition.

Can I ask why you want to make the switch? Journalism can have a crazier work-life balance in comparison to advertising. Perhaps applying to ad jobs for media companies.

Feel free to DM me—we're always interested in hiring folks who actually have an advertising background.

Okay

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