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Cool job offer for AD
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Oh I don't work in UX! So I can't answer specifics but i feel like it could be an avenue worth exploring
THANK YOU! I barely ever see this stuff from strategy departments and it gets me pissed. Closest I've seen is paid social analyzing performance
A lot of us in strategy know this stuff, look at this stuff, study this stuff but a) telling a creative what to do with their creative doesn't go over well, even when it's just a suggestion and b) clients absolutely murder it.
I did a whole cognitive persuasion workshop with clients with known, proven techniques, and in the end they decided they just wanted to say whatever they wanted to say.
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Branding agencies do a lot of this type of thinking
Are you me?? Lol
Literally me too. I’m still in College but the reason I decided to work in advertising was my consumer behaviour + behavioural science classes!!!
Strategy uses these skills
We use cognitive psychology to inform briefs daily, and design strat would use color theory etc
Got a degree in behavioral science and I've had multiple people cite it as the reason for not hiring me even though I went to portfolio school after lol. So..no?
I love this question and agree it’s SO interesting and there’s no application in creative which is just bizarre. I guess they’re banking on us coming up with great, sticky stories that make waves as opposed to “blue works better than yellow”… but I’d love to see more of that honestly.
If making super effective work was just about using the right word or color, wouldn’t everyone be doing it?
Most of what I’ve seen born out of these disciplines have been from the client side. They all sucked.
You might also do well at one of the big research firms. They have some advanced work in these areas.
Look for agencies with social sciences experts in their strategy departments.
Yessss I completely agree! I studied communication theory in college and it’s so fascinating. Really thought being in advertising would show me the real life application of these theories but nope.
It’s something we do when feeling out concepts - rationalizing color choices/typefaces/voice with what we want people to feel (all in the context of the peer landscape)
But it’s not something we formally test, would be curious about that though!
Brand/growth/innovation consultancies do exactly this work!
I work for the consulting arm of a pharma agency and we definitely use it. We’re actually looking for someone within the behavioral science practice if you’re interested. DM me.
I am building a behavioral/social science department at my health focused agency
There is a lot of that happening in the media agencies doing DOOH in the UK. Digital product design and UX are the areas i see this most happening in on a daily basis.
I think Decoded does iterative creative that tests lots of things kind of like this. But in general I’d say this kind of rigor is prohibitively expensive with the pace expected in our industry nowadays.