In light of the AE campaign conversations - has a client ever brought an idea and you had to push back and give a hard recommendation to kill it? The kind of thing where you just KNOW they’ll get slaughtered if they go live with it b/c they’re not reading the room (ex: Kendall Jenner Pepsi ad, etc.) I’d love to hear examples of those that never made it to light. 👀

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ACD I agree with you, and have experienced it firsthand! I’m moreso curious to hear about the actual ideas that never made it to the light of day bc the agencies were good partners and said “Absolutely not.”

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Gotcha. Thankfully I’ve yet to have a client try that idiocy… Yet

I did have a client CEO kill what would’ve been a hilarious spot last minute because his 70 year old wife saw the script on the kitchen counter.

She didn’t understand the humor so he killed it on her advice.

The target was 18-24 males 🤦🏼‍♂️

funny

I had a client come to our team with an idea that included wanting to use a celebrity’s likeness to support their brand’s campaign. We put together a POV document to gently shoot the idea down, as the client was unaware that we’d be using the celebrity’s legacy (as-in they are no longer with us). They were super receptive, and agreed that using someone’s legacy probably wouldn’t go over well as a sales driver. 😅 It was a unique moment in my career.

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I push back once and explain why. After that it's on them

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