Is anyone else finding that 'personality-driven' copy is getting flagged by client legal teams because it sounds too much like a specific influencer? Sometimes it's an influencer or a brand I didn't even know existed. It's genuinely frustrating. How do we maintain a 'human' voice in this litigious environment we're in?

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I think it's getting more scrutiny because influencer marketing lawsuits and disclosure violations have spiked, so legal teams are overcorrecting to avoid anything that feels like an implied endorsement or “look‑alike” persona

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