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I’ve heard people say that summers are not usually as busy. But I’ve been working 20 years and summer is always very busy getting assets ready for September launches. And the department is also always short-staffed because of vacations.
I have found July and August to be the busiest months
It can be but I also think summer can sometimes feel slower cause people tend to prioritize maximizing their summer and actually take their time off. Whereas in other seasons workload may feel magnified cause personal plans or vacations are typically slated for summers or holidays.
That’s said late summer is usually when SB starts to get briefed and back to school is launching so end of summer can feel wild.
depends on the kind of work you do, the pace of your client’s industry and how experienced your client is. Q4 tends to be the craziest for me bc my client doesn’t spend any money all year and then suddenly needs to spend the full amount by EOY.
an old client used to spend too much of their budget earlier in the year to make up for lack of sales lift on the back half of the previous year. And every year they end up with nothing at the end of the year and we’re versioning old campaigns/assets and making no dent. So we’d go crazy in Q1 again. Vicious cycle.
Usually the busiest for me too. Football/basketball seasons coming up are huge live TV watching drivers so that’s when a lot of new campaigns launch.
Just had a work day finishing at 9:30 pm yesterday, Sunday.
Not in gaming!
I think it depends on the industry. Pharma has always had slow summers, in my experience. This is mostly bc the clients are on vacation and taking advantage of their summer hrs (as they should). It picks back up in late July and August as we prep for vaccine season.
Been super slow at my agency for me. I see some are busy though. Could just be a junior thing, still paying my dues with easy stuff.
Depends on the industry categories. Study the spending cycles and seasonal pushes. B2B might be slow - 4th quarter. But B2C / DTC Holiday stuff might need creatives now.