I’ve been in the Ad world for 7ish years with mostly big agency experience. I’ve got a decent book but no awards. Like… not even a Webby. Any tips for interviewing at super award-hungry shops? Not sure if it’s better to acknowledge the fact that I’m lacking but have a major desire to win some, or just zip it and hope they don’t notice or care.

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Posting as :
works at
You are currently posting as works at

SHOTS FIRED AT THE WEBBYS

funnylike

I put a Comm Arts mention before a Webby.

In my experience working at award-obsessed shops, the pay is lower than average because they can dangle the award carrot at you.

With that said, one thing that you can do is really communicate your passion for the work and industry. Shops that chase awards love seeing candidates who have a spark in their eye when nerding out about ads and the job. They want people who are happy to give up weekends for the work. They want people driven to overwhelm clients with proactive ideas. If you can craft a narrative around living and loving the work, it’ll go a long way in their eyes.

likehelpful

Thank you for the thoughtful response, W+K 1! Will definitely keep this in mind.

SC1, totally hear you. I do value a reasonable W/L balance, but one benefit of not wanting kids is that I don’t have to worry about family planning as it relates to work goals. Totally understand the need to consider timelines like that though! And at the end of the day, no job is worth *totally* putting your life on hold for.

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I know awards can be a controversial topic, but I’m out here trying to pay off my student loans and finally afford an in-unit W/D, ya know? 😉

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I’m in the same boat, I like my book, I’ve worked in big agencies, but I don’t have awards.

I have some projects in there that I think would have won stuff if submitted. In interviews I get positive feedback and no one’s brought up not having awards…. BUT I want to be really conscious next time I do something good to push for it to be submitted.


In the meantime, did any of your work receive press? You can highlight the press you received on each project or even have a press section on your resume/about like people do with awards, and that might help

likesmart

Yesss!!! Same. I’m confident a few pieces would’ve won something if the agency had submitted them. I guess it can be a ‘right place, right time’ thing, too.

Featuring press is a great alternative. I can’t say I’ve got much to show in that department either but maybe it’s a matter of doing a proper Internet dive 😭

Thanks for your perspective and happy award hunting! I’m rooting for you.

likeuplifting

I would communicate that you’re hungry to win awards.

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Never won or chased awards. Never regretted it.

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Go to a shop that’s obsessed with winning awards. I did and it worked.

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funnylike

Strategies for getting a job at Wieden + Kennedy:

1. Create a competitive shop that will steal all of their clients in the future, forcing them to acquire you today.
2. Become friends with every person at the agency and have them all refer you on the same day.
3. Just win all of the awards.
4. Start showing up to their office with big ideas, and complain about HR not being able to find you in the system occasionally.

Running out of characters, see comments for more

likehelpfulfunny

Getting a tour of an agency tomorrow.
I've done my due diligence and researched their clients, awards, culture, etc to ask question.

Any other tips or questions to ask?

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