I’ve heard BBDO’s entire growth strategy is trying to poach business from the agencies they’ve acquired because the new biz pipeline is dry. True? Seems pathetic.

likeuplifting
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If an agency acquires another agency, it’s not poaching. They bought it.

likesmart

Agree w DDB 1. If an agency is doing that within the house without the holdco blessing, it would be considered tacky at best by the client and would get them looking elsewhere. Like how do you trust that partner. This is them trying to stabilize relationships. The real rumor is that clients don’t love the merger and it’s destabilized the whole thing.

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False.

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