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I can see you’re aiming to establish a clear hierarchy from the header to the call to action, which is great. To strengthen this, I’d suggest looking at how white space and grid structure can help guide the eye more effectively. Right now, a few elements sit quite close together, for example, the logo doesn’t have much breathing room, and the image behind it makes it a bit harder to read.
You’re definitely putting thought into layout and visual flow though, and with a bit more spacing and structure, it’ll feel much cleaner and more intentional. Hope that helps!
First striking thing, The background color. Goldenrod or whatever close thing it is. NO. You're better off just using white there. Maybe mirror the top color around the bottom with "Made with..." in it and make that text white or yellow.
Second, where that yellow "smudge" is. maybe have a simple drawing of a jam jar with jam flowing/splashing out, like a "roly" wave shape.
Second image, that text is way to close to the edge. You could also add a little energy to the text my making slightly spoke out/radiate from the child. It doesn't have to be dramatic, but lead the eye.
His red/orange foot is also merging with the same colored "V" . Maybe move that aside more or them up.