Just interviewed Jon Bond, founder of KBS which at the te was the largest and best independent agency in the country. If you're an ad nerd there's a TON of helpful insights on this one.

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It was never the largest independent and “the best” is highly subjective. It was once a good agency with NY swagger that did some interesting work. It’s downfall began when Jon and Richard milked every last penny out of it to maximize their earn out from MDC. The downfall was accelerated through the brilliance of Lori Senecal, serial agency killer. The agency barely exists today as F&B NY.

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Because Wieden is bigger and independent.

https://podcasts.apple.com/us/podcast/whats-an-insight-w-the-b-in-kbs/id1523007275?i=1000497987757

He likes his martinis stirred, not shaken.

Largest and best independent agency in the country?!! Is W+K Canadian?

I pulled it from wikipedia but should have specified the time period my fault

Legend has it they fielded a great agency softball team in their prime, too.

Haha

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