Just saw the Burger King TikTok sound commercial - I’m probably super late but WHO IS RESPONSIBLE! 🤯

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I hate it and like it at the same time. Could've done more with the sound, superlazy creatively but congrats on all the hype you'll get from Tiktok kids anyway

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Eh?

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We all are

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#WhopperDance

Bbh

We did

Same focus for messaging, didn’t say delivery.

It’s just a dancing king in a normal spot. What’s the deal. Anything with a song and a dance is now “for tik Tok?”

I saw this and immediately thought that it would alienate all TikTok users because it completely misses how the trend itself works. If they made the commercial follow the meme that every UG video follows it would have been gold. For those who don’t get it, it’s a weird commercial that doesn’t really land. For those who do, it’s a monstrosity.

Yeah this is co-opting internet culture in the worst way possible.

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