Laid off with most of my team. Really frustrated with corporate leadership in general, watching them protect overhead over employees.

If I had access to capital and RFPs, I’d build a collective of teams to respond to briefs, pay everyone a flat fee for participation, have everyone pitch in competition, and winners oversee execution. Just get rid of all the overhead, bonafide meritocracy. Anyone work at V&S or other crowdsourced agency experiments? Why did they fail?

likehelpful
Posting as :
works at
You are currently posting as works at

Lack of security (ie health plans, salary, etc) seems like it would exacerbate the mental health issues so prevalent in the industry. I also don’t know that the best ideas come from people stressed and competing, they often come from people who are supported and feel trusted.

like

Agreed it reduces security and would absolutely exacerbate that anxiety because it posits work as a prize to be won. You bring up a great point that it also outsources any relationship building in the name of meritocracy. All good points. Thanks AS1.

My guess is the agency model probably drifts toward something like that. Agencies can't keep charging excessive overheads to make work that a client can produce cheaper and faster with a couple of experienced creative freelancers.

like

Yeah they can. Agencies offer talent at scale which “a couple of freelancers” can’t compete with.

Crowdsourcing is how you get losers ideas.

Talent always congregates and creates gates to itself in any and all creative fields. Art, film, or just entertainment and advertising.

Plus you’re just a middleman for losers.

The talented and proved don’t want to give you a cut. Why would they? And the clients don’t either.

So it’s a dumb C grade crap business model all around.

Does that help?

likesmart

D1, congrats! You’re living the AdWorld dream that drew younger me in so many years ago. No shade, that’s fantastic, I’m more than a little jealous of your situation. But clearly you’re not the target audience to whom I’m speaking. This idea really is for those of us who don’t have any of that security. Like the 11% that W+K just let go. Those of us who need a job, yeah, but what we really want is to do some good work. When I was freelancing, agencies were the gatekeepers to larger opportunities. One of the main reasons why I joined an agency was to have access to those bigger briefs. And I did! My book quadrupled in my first year. But when agencies abandon you despite performance, you start thinking about a different way. Innovation and disruption, if you will. Gather up the Barbarians and knock on the front door.

like

So you’d pay people a freelance fee to work on pitches with continued employment based on their idea getting picked? Where’s the growth, mentoring and management? Why would people do it unless they were between jobs? How would juniors ever get trained up?

likehelpful

Funny that you think I got any mentorship, making VP was luck and timing and I got stuck there for a decade and counting. Y’all Should be well aware that VPs are a dime a dozen in agencies...
Agencies suck, sure, but the model OP suggests is just freelancers competing for a win. Which only works with senior folks who can crack a brief without help. So they might try one between jobs, but it’s not like you can make a living chipping in on OPs pitches. That’s my point- We should not be moving to a crowd sourced model with zero job security. That’s how the industry dies an even faster death and we become idea machines and not humans (how long till clients take the pitches ideas and produce themselves?) why wouldn’t they if OPs offering is just ideas from random creatives with no ties to anyone?

Sorry you and your team were layed off. 🙏

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Thank you ACD1. 🙌

I’m sorry OP, for you and your team. Your idea is good. Find a way.

like

Thanks GCD, I’m really sad for my team. Like all ideas, there’s good and bad here. Key to success will be finding an Account Director who can dig up those opportunities.... 🤔

Sorry about your lay-off and all the best, but you realize there would still be the same amount of overhead in your model, right?

like

Right, so you are limiting your fees to just being salaries and overheads with no profit margin? How will your business sustain/survive?

I’m not sure about the “performance only” model for staffing either. Who would want to work at a place where your job is completely at risk?

like

I'm sorry to hear that. Were you part of the WK layoffs?

like

Thanks CD1 no I was at a different agency.

Wack

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