Let’s say you have a client that the MD knows well. Should they have the last say on what ideas get presented or the CCO?

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If the client gives the MD more honest feedback, or is more receptive to ideas when the MD is around, then the MD should have a big role.

If the MD knows some of the client's hot buttons from past experience, they should let the creatives know about that.

If it's just the MD second guessing what the client would or wouldn't like, then they're not helping, they're just flexing their seniority.

Your agency should be aiming for what's best for the brand and the audience and solving the problem, not aiming to win a guessing game
with an individual client.

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Exactly this. Align on what’s best for solving the problem, and MD uses their personal relationship to convince the client to do it.

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CCO.

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CCO. But a good CCO should know the temperature of the client and be tight with the MD, so that they’re aligned.

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Put egos aside and do what’s best for the client and what the client wants.

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