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Yes, tweak. My suggestion is to tailor your resume to the specific job opening specifications (which can help you frame sales v marketing question).
One way to do this tweaking is to the compare job description to your resume line by line.
I suggest my clients to create an xls and make two columns to compare the description with your cv.
In one column you put all of the job requirements and in a second column you place your existing resume items that match. Then you can start seeing the holes in your cv and where you need to tailor the language (based on your experience of course).
Thank you! This is solid advice!
This might be of interest to you:
https://www.linkedin.com/feed/update/urn:li:activity:6940643518029709312?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A6940643518029709312%29