Mostly here to vent. I know AI in production has been used sparingly over the last few years when it comes to projects I have been working on. When I say that, I mean it has been used to clean up a shot or throw some VO over a demo for client presentation…but in the last month I am working on three projects where the solve has been using generative AI to produce a lot of content in a short amount of time. This is has been due to poor planning, budget, and client expectations. (Continued below)

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(Cont.) What else is new? While I do fully understand this is the future of this industry and our overall existence as a society, it hurts my soul to accept it. This has come on faster than I had ever expected. Soon timelines and budgets will shrink even more and I will be out of a job. I don’t even know where to pivot. I’m a self sustaining person who works hard and is good with their hands, so I’m sure I’ll find something, but my biggest point is this. I actually have enjoyed my job even though it can be and is debilitating at times (just like any job). I feel like I’m spiraling. Will jobs even be a thing in the future? How will we make money? Not really asking for answers on any of this. Just a lowly producer pondering life and the future.

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I feel you. I’ve been asked to make fake ‘UGC’ social video ads for the first time this week and I feel sooo icky.

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Sure hope it’s not the future. It looks like shit, it’s got moral and economic issues up the wazoo…

Thankfully my clients haven’t been interested but I did have a friend that left a project over it.

It’s pretty f’ing lame.

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This is a HUGE opportunity for you to pivot and become an expert in AI production. The industry is changing and so do we. You can’t get booted by AI if they need your expertise.

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