My organization is currently going through a lot of growth and, with that, team planning. As I’m putting together hiring plans, I’m curious how other content and creative teams are set up. Would love to hear about your setup!

Some background: we are a little more than 300 employees currently. I have three in-house content managers on my team who are also responsible for different content types. We also have three in-house designers who are each responsible for different assets. Thank you!

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Posting as :
works at
You are currently posting as works at

Grow your writing team with actual writers. I can't stress this enough.

Not marketing or linguistics grads, not pivoting marketing execs, content strategists or content managers - actual writers: copywriters, technical writers, journalists and so on.

Asking for a portfolio is the quickest way to filter. Career writers will have one.

I'm currently laboring in a large team that did not do this and I can't begin to list all the problems were having. Retention is very poor and baseline quality is all over the place.

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So helpful for changing my perspective. I’ve been thinking a lot about strategists, etc. but always worries that my content managers will get overwhelmed with even more writing. Growing bottom up is also key.

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