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I did not even notice it was integrated.

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Seems like it was for a very short time so it makes sense that people didn’t know it was integrated. Seems like the people that did know wish it lasted

I didn’t even know they did this!

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Yea seems like a fair share of people didn’t know about it. Didn’t last long enough to really catch on it seems

It’s interesting because amazon prime video had leaned into a bidirectional integration with the Apple TV/apple+ ecosystem

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Yea. I think for most of these companies bidirectional integration is something that they realize can be helpful but they would prefer not to do it if possible

Honestly, I get why they’d say that. Apple’s ecosystem can be restrictive, and Netflix probably lost some control over user experience and data. But from a user perspective, it was super convenient. Seems like a “mistake” for them, but a win for us.

Yea this makes total sense. The business goals and end consumer goals don’t line up exactly here. Netflix probably wouldn’t want to lose the control that they do by getting into Apples ecosystem

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