Posting as :
works at
You are currently posting as works at

I haven't really seen any hard data on this sort of thing, but it's something I've wonder about. This article is pretty interesting. With something like the navigation app I could see it very much being the case that diversity in the ad would provide a boost. I imagine that would be true of a great many products, and it's definitely something to think about.

like

The first thing that came to mind for me was the hair care products my sister used to buy. They all had little black girls on it so I can see how and why diversity in advertising helps in that case.

This is interesting. I’d like to know what customers are willing to pay more. I’d bet it’s customers from marginalized groups that are more likely to pay more for products by companies that have shown a commitment to those communities. Like the effort to “buy Black” to keep funds in the community. That is a key piece to this.

Related Posts

For the Partners and really anyone in a leadership position: how do you motivate your people to take initiative? i.e. inferring next steps and taking action without waiting to be explicitly told to

like

I’m so old I remember when a major nor’easter meant I would get the day off of work.

likefunny

DM me, If interested for senior ABAP developer position with SAP

Post Photo
like

AMERICAN EXPRESS India is hiring for below role:
1. Business Analyst/ Assistant Manager – Enterprise Data Strategy, Credit & Fraud Risk (Req ID -21030910)
2. Manager / Senior Manager : Product Development, Risk Products & Data Strategy (CFR) (Req ID -21030284 / 21030287)
3. Business Analyst / Assistant Manager – Digital Analytics
(Req ID - 21029077)

JD screenshot is attached.
Kindly DM me job title, req id and your email id for referral

Post Photo
like

I’ve been an Admin Assistant for 5 years with the last 2 in a government. I have worked hard to get here thinking this is what I wanted. Now that I’m here, making 40k CAD/yr. I feel like I’ve hit a glass ceiling and I’m desperate for more money and responsibilities - my job is way too easy. But not many opportunities for growth. Any suggestions on where to go from here?

like

Transitioning from com. lit into tax controversy?

I have a tax LLM and started my career out of law school doing M&A tax at a big4. After 9 months, I got out of big4 transactional hell and into whatever litigation I could find. I now practice commercial lit but would welcome the opportunity to eventually transition into tax controversy (which I wasn’t able to do before). Does my commercial litigation “break” hurt my prospect? How long can I stay in com lit without hurting my chances even more?

like

Alvarez & Marsal What is the typical base and bonus component for Senior Manager in TAP practice? What is the hierarchy? Also, is Sr Mag equivalent to Sr Con or level higher than it?
Researching for upcoming process. This is for India.

Alvarez & Marsal

Hi fishes,

Recently I had my interview with tcs and cleared hr asked me to submit the documents in tcs portal.i have submitted the documents when can I expect a call for salary negotiation.and how much package i can ask i have 3 years of experience as data engineer.i have been hired as big data developer.

like

Hi fishes, Had discussion with TCS HR and he told he need to take approval for 21.5LPA as my current CTC is already on an higher level, My YOE is 7+ now , Will they offer me 21.5 lpa? Does the approval take place in TCS or just HR is ghosting me ?

like

Recent grad here! Graduated in December 2019 and Covid hit not long after. Been having trouble finding a steady job. Any advice? Or anyone in the same boat??

What future trends do you see in the payments industry that would drive digital enablement and provide a unified payments experience to merchants and customers?

POV: Product Development Strategy, Fintech

like

Which company and team do you work in?

*Client looks at resources' rates* ... "Your price is way too high you need to Cut it! Cut it, cut it, cut it 🎶"

like

Anyone working at Alvarez & Marshall? Any insights on how the interview process goes?

like

Anyone unsure of what to do for bridesmaids “proposals?” I want them to get excited and feel special but when I see how much money I’d be spending on things like custom totes or mugs I’m like is it really worth it? I’d send cards but most of my bridal party I see pretty regularly/they live nearby so it seems odd to send them something when I live down the street. Help! 😅

like

Hello Guys,

I am in a super good position at Jellyfish as a Director with a good room in terms of growth. Great responsibilities, work life balance and I strongly love my job. However, there is an opportunity to join Google Dublin as an Agency Development Manager (level 4) with strong salary, new challenges, different role and responsibilities etc. I HAVE A STRONG DOUBT about a trade off: is better to have a strong margin of growth and a good position or join Google with the above conditions?

like

My flight is three hours delayed. I have collected so many pokeballs.

like

Anybody here a do Kellogg’s Masters in Management Studies or worked with somebody who did that program? Trying to learn more about how useful it really is from both a day-to-day work standpoint and also with recruiting

like

Thoughts on long-term (5-30 years) fate of the market for consulting in London? I’m considering a move from outside UK but some have argued that London market is “just a fight over the increasingly diminishing pie”, despite the temporary uptick in consulting work now to deal with corona& Brexit. Perhaps I should hit Asia or US.

like

Additional Posts in Minorities in Marketing

What’s the point of having multiple awards for “craft writing” if your agency only sees you as the translator?  🙄

like

Is there any industry recognition for poc creatives the way adage and others recognize creatives?

like

Any Chinese Creative here? Copy/Art? Or CD level and up? Been working for 6 years and I am the only Chinese Creative at every single place I’ve worked.

like

I’m still trying to process seeing an agency exec well known for dismissing and ignoring POC held up as an exemplary diversity champion for women at the 3% Conference.

likesmart

Who is trying to get together for a meet up in NYC? Want to start bring minorities in our industry together.

like

Happy Black History Everyone, let's make this a truly historic month!!

likeuplifting
like

If I got a raise for every micro aggression I’ve received while at my current agency, I’d be in a really high income bracket! Hah.

likefunny

Meanwhile people of color are being disproportionately affected by COVID and of course not being included in vaccine trials.

Post Photo
like

After 15 years in the industry, I can really say that these last few years have been the most challenging in terms of navigating all the sensitivity and political correctness.

like

The more I work in advertising, the more apparent that majority of companies (and my own colleagues) don’t know how to reach consumers like me. It’s absolutely tragic. (Cont’d)

like

The marketing for Black Adam is genius! I wish I was in entertainment. If you could choose one industry to do marketing for what would it be? For me it's easily film or games.

like

African American 🐟 - why do I feel so annoyed when I hear “black” ads on the radio? With the sassy female leads and the urban slang and such. Feels so forced and wack. Just me?

like

Anyone good marketing books recommendations or online certifications?

like

Does anyone know of a place that gives the current or most recent numbers/percentages for the amount of POC in the industry now?

What’s an appropriate rate to charge per word for a publication like VentureBeat or TechCrunch?

like

How correct is the term “African American"?
What about black people from Haiti, Caribbean, etc.

Is it about where people are indigenous to?

Not all Black Americans are African American,
right?

like

I have a friend looking for a graphic designer that can build her a style guide. Anyone have any recommendations?

Please send websites as well.


Thanks

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal