Producer peeps - just saw a Capital 1 add with multiple celebrities. Jennifer Garner, Charles Barkley, Spike Lee, Samuel L Jackson, Willie Nelson and a white due I don’t recognize. How much does that shit cost? Per spot?

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One thing to keep in mind there is at least those first 4 have years-long relationships with capital one and are likely already contracted for a certain amount of ads per year.

Much easier to sell through something with that budget when we’re told “we have these celebs available, please use them” than if creatives on another brand came up with an ad that needed that many celebs of that caliber.

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4 or 5 MM just for the celebs alone

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The real question is whom the white due belonged to.

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"White due" you don't recognize. Nice on two levels. 🗑️

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