Serious question. Are there any agencies left that aren’t drinking the AI-Generated performance marketing Kool Aid? You know, like ones doing actual concepts? Seems like there are a few left. Mischief, Opinionated, Rethink, maybe Goodby. Who else am I missing?

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Of course. How could I have forgotten my favorite agency. Used to be one of 10 great ones along with the Goodbys, Crispin & Martin’s. My question is more around smaller shops. Like where is the modern-day Leonard Monahans at?

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Uncommon?

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Orchard

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Droga

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Five years ago, I would’ve agreed with you on this one. But unless I’m missing something, I haven’t seen anything out of them since they got bought out and merged.

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I can’t wait for all the brands touting sustainability as part of their brand values, to justify going all in on AI. Or more likely, talking out of both sides of their mouths about how they care about the environment but they’ve also moved to AI everything

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Cliff Freeman

funny

I see you’re a fan of sarcasm

rethink and opinionated definitely use at least AI companies decks and doesn't mischief have a whole AI production subdivision

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Literally all of them use and have concepts involving AI. that said, they’re all also still the most conceptual and creatively led shops. The AI part is going to be nearly impossible to skip.

Also, Isle of Any.

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This. That. There. Thus.

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Epsilon.

Ha. You’re funny!

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If you’re not using ai, you have no idea how it works.

Alto, Isle of Any, Bear Meets Eagle, WK, Orchard, Rethink. Seems like there are quite a lot of great shops focused on craft right now?

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