Serious question for tech recruiters, are all those flashy job postings actually meant to be filled? Some look like ads: big pay, perks, boosted visibility… and yet they stay open forever. Is it legit hiring or brand-building in disguise?

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Posting as :
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You’re not wrong to question it. Some roles are posted for future pipelining or even internal policy—but others may be perpetually open due to high turnover or unrealistic expectations. I’d recommend checking if there are recent hires at that company in that role on LinkedIn. Sometimes that’s the real clue.

A lot of them are a mix. Some roles are urgent, others are more about visibility or building a talent pipeline. Recruiters often use them to attract passive candidates even if immediate hiring isn’t happening.

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