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The strategy is “British Airways lets you see the world”.
It’s not a revolutionary strategy but it’s an excellent proposition executed beautifully. This is A+ advertising.
Wow. Both times. Laughing out loud as you typed.
Seeing a city from your plane window is awesome.
Sure, any airline could say this but most airlines are exactly the same anyway.
The billboard of the kid pointing at the planes wasn’t really saying anything either but it was cool
This taps into an insight as well. That feeling you have when you see your destination while looking out of the window. It’s very relatable and obvious.
It’s ok you don’t like the ad btw, OP. I’m not a huge fan either. You’re just being very dramatic about it. It’s amusing how some people take advertising way too seriously.
‘Our planes fly places’ such an incredibly unique insight,
Pretty pictures tho, it doesn’t look like an ad compared to 99% of the dross out there.
Ufff. Such a cliche...
You sure it’s not about raw dogging?
Given the amount of cancellations BA has had in recent years, this feels like an attempt to ensure us that sometimes they DO fly.
It’s saying, look we are brave enough to show our logo in a shitty way, breaking some 1950s branding rules , where can I pick up my gold lion?
The idea is so subtle as to almost almost non-existent. But I suppose kudos to the team for resisting having to say something about seat pitch or in-flight service.
Everyone knows when you fly there are very long stretches of claustrophobic boredom usually mixed with stress or fatigue. The moment you are suddenly floating over a world class city is stunning, the best part of the flight. This ad captures that for me.
Looks like the plane is flying very low in a city of skyscrapers. British Airways is flown by daredevils?
Flights landing into Heathrow actually do fly over the city on final approach. A great view
Direct flights
Hahah how on gods green earth are these ads saying direct flights???
Curious about the placement. I think context of where this is matters.
Pro
I think that reflection is another British Airways Jet flying upside down on top of this one Top Gun style
One of the UK’s most important inventions in modern history is the jet engine.
#history #knowit #uncommonhireme
Means absolutely nothing... But advertising, and concepts. gone down to drain recently...